Where clarity rides the current, and great ideas take flight.

Our Story

Saltwing Press was founded with the spirit of clarity, courage, and connection—values that live at the heart of every meaningful conversation. The name was born from Betsy Butterick’s love of the ocean, her deep roots in coaching, and her personal symbol: the brown pelican. The salt in the air and the strength of winged flight became metaphors for voice, vision, and movement—fitting for a publishing house dedicated to forward-thinking leadership.

Saltwing is both a destination and a direction. It’s where the next wave of thought leadership—grounded in empathy, framed in clarity, and guided by intention—takes off.

Our Mission

Saltwing Press exists to elevate voices that bridge generations, challenge norms, and inspire connection—especially in the world of sport, leadership, and communication. We publish books that leave a legacy and spark action.

Our Debut Title

The inaugural release from Saltwing Press is the highly anticipated book by communication coach and leadership consultant Betsy Butterick:

"Kids These Days": Effective Strategies for Coaching Gen Z and Beyond

This book is both a practical guide and a heartfelt invitation to better understand the next generation. Betsy’s voice is equal parts coach and confidante, offering tools, language, and real-world scenarios that empower today’s coaches and leaders to build stronger, more respectful, and more effective relationships with Gen Z athletes.

Kids These Days is more than a book—it’s a bridge between “how we were coached” and how we can coach better today.

A Boutique Press with Big Impact

At Saltwing, we believe publishing should be personal. Every book we release is thoughtfully crafted, carefully designed, and infused with intention. As we grow, so will our roster of authors and voices—each one aligned with the values of courage, clarity, connection, and play.